📰 New Roots in Croma: Root And Thread Begins Its Fashion Journey

By Dalia Khalil and Rafael Vitor, Croma News

July 29th, 2025 - 14h47 (GMT-3)

CROMA — A fresh name has arrived on the local fashion scene, and it’s already turning heads. Root And Thread, the newest independent clothing company in Croma, opened its doors this week with a mission to grow a brand that feels both meaningful and modern.

With its earthy branding and a focus on purpose-driven design, Root And Thread hopes to stand out in a busy market. Founded by a group of young entrepreneurs, the company is currently building its first team through two entry-level positions: Beginner Entrepreneurs and Intern Content Creators — both roles aimed at shaping the brand from the inside out.

“The idea is to create something real, something people can connect with,” says founder Alma Ren. “We're not just selling clothes — we're telling stories.”

Still, like many startups, Root And Thread faces a few early hurdles. With low visibility online and a store experience still under construction, the company is prioritizing its next steps carefully. According to team members, the focus now is on content creation and brand communication — making sure the message behind each product is clear, compelling, and easy to find.

To solve this, the brand is investing in storytelling through digital content. Interns will be working directly on visual campaigns, social media, and behind-the-scenes stories to bridge the gap between product and purpose.

It's a bold move in a city known for its fast trends and quick turnover — but if Root And Thread’s early energy is anything to go by, this brand might just plant something that lasts.

🧵 Go to The Market or the Root And Thread menu to apply or stay updated on their journey.